If you have 10 or 10,000 products on Amazon there is a huge opportunity to leverage what you already have on Amazon and start building your own brand outside of that platform. Protecting yourself from the whims of Amazon and generating additional revenue with not much more effort than what it takes to read this post and drink your coffee. The technological know-how starts and stops with cutting, pasting and clicking your mouse. If you can do those things then we can have you up and running on Shopify in no time. If you can’t, and you have a 10 year old family member nearby, you can outsource the cutting, pasting and mouse clicking to them. It just might cost you a trip to the Dairy Queen.
This guide assumes you’ve already setup your Shopify store, and are already selling on Amazon. If you haven’t setup your store yet, stop procrastinating and click here to get going.
To make things more palatable let’s break down the Amazon to Shopify integration into bite sized nuggets.
Those would be:
• Bringing your inventory over from Amazon into Shopify
• Maintaining your inventory both in Amazon and on Shopify
• Selling your products on Shopify
• Fulfilling your items sold on Shopify with Amazon FBA
• Commonly asked questions
How to Get Your Amazon Inventory Over to Shopify
We’ve figured out that it takes roughly 10 minutes to create a listing in Shopify. And that’s if you already have images and content, and it’s a simple listing with no variants. If you have to go searching the web for those items, or have multiple variants it’s going to take even longer. For the sake of argument, let’s say you have 200 products that you’d like to bring over. Breaking out the cocktail napkin I have laying around my desk, I do the math. 200 x 10 minutes, 2,000 minutes or roughly 33 hours!!!! Almost an entire work week just doing data entry. No thanks, I would rather sit thru 8 hours of my 10 year old daughters dance recital.
Thankfully, there is a solution. In Shopify there are many apps to do many a wonderful thing, and there is one app that will give you back those 33 hours of data entry by integrating Amazon and Shopify. It’s called ByteStand and it will move those same example 200 items from Amazon, into your Shopify store in roughly 4 minutes. The great thing about ByteStand is that it pulls high resolution images for all your listings and it handles all the relationships of parents to variants. To get going, just download ByteStand, follow the sign up steps and in a couple minutes you can pull your inventory over. For those visual learners out there, there is a video on signing up:
ByteStand – How to Sign up
Ok, 1 down. Now you’ve copied your listings from Amazon into Shopify, how are you going to maintain your current listings as well as any new listings that you may create. If you are in the US, you’re in luck. Because ByteStand creates listings with the “Inventory Policy” set to “Amazon Marketplace Web tracks this variant” your quantity will be continuously updated by Shopify.
However, outside of the US this feature does not exist. Thankfully ByteStand has this covered, and with a simple “Refresh” within ByteStand and then a “Push” to Shopify, your inventory amount and price will be updated regardless of where you are in the world.
Whew, 2 down and just a couple to go. So far the process above should not have taken much more time than it takes to read this article. You should be in good shape if your following along.
Next step, selling on Shopify
Typically themes on Shopify will treat tags, categories and collections slightly different and you will have to spend time organizing and updating your listings according to how your theme is organized. This can quickly be done with Shopify’s bulk editor. I like to tell people it’s just like Excel, but within your Shopify admin. It’s definitely worth checking out, it’s a major time saver when trying to update many listings at the same time. The great thing with ByteStand, is that after pushing you inventory over, then updating your listings, you can then continue to update your price and inventory without interfering with any of your changes. It’s a huge time saving feature within the app.
The final step is fulfilling your products sold on Shopify
If you already fulfill your own listings on Amazon, then fulfilling your sales thru Shopify is a no brainer. Just continue doing what you’re doing, just do it more. However, if you use Amazon’s FBA service, then you can continue to let Amazon fulfill your orders for you. There are just a couple steps you need to take, and thankfully there is a Shopify app that will help you here too. It’s called FBA Shipping and it solves two big issues. The first one being exactly what shipping rates should you charge? Do you know the fulfillment costs for all 200 of your products? And do you know the shipping rates for shipping a spatula to Seattle or a toaster to Toledo? I don’t, but FBA Shipping does. What it does is pull in dynamically, real time FBA fulfillment and shipping costs so you can discount them, pass them along to your customer or even provide free shipping based on the purchase price of the items in the customers shopping cart. All things you can’t do with statically entered shipping rates.
Once you have downloaded the FBA Shipping app, there are still a couple Shopify settings that you will want to update. First is to “Automatically fulfill the order’s line items” in Shopify.
The other is to “Automatically capture payments for orders” so that you get paid!
With FBA Shipping and those two settings updated you will be on auto pilot with Shopify selling your Amazon listings and Amazon FBA fulfilling them.
Hopefully you were following along, because at this point you would be done! It really is that simple, but if you have any trouble ByteStand has a great FAQ for their app, or if you have other questions please reach out to me directly via my email.
DISCLAIMER: ByteStand may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website.
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