Most ecommerce sites will see their traffic double over the Black Friday/Cyber Monday shopping period. On average, 2% of those visitors will convert to buyers. But you can pump those numbers up by taking a few simple steps.
1. Create a Compelling Offer
20% off, buy one/get one, free shipping – which offer is most likely to convert? According to Privy:
+ 89% of people want a discount or buy one/get one offer
+ 56% want free shipping
+ 34% want access to exclusive products or offers
Take a look at Pop Fit Clothing’s offer right now. Buy 1, get 2 free. Buy 2, get 4 free. Buy 3, get 6 free. That’s a great way to drive up their average order value and compel more people to convert to buyers.
2. Drive Urgency
Make it clear that this offer is valid for a short time only. You want people to buy NOW. Don’t give them the chance to think they can buy later at the same price. Use language like:
+ Our biggest sale of the year
+ This weekend only
+ For a limited time only
Or use a countdown timer to really hammer home the urgency.
3. Promote, Promote, Promote
People who follow you on social media or who have subscribed to your email list are already interested in your brand. So make sure you’re telling them about all your awesome deals.
Send out preview emails before your sale starts, then send daily emails with new deals every day during your sale. Post your deals on social media multiple times each day. Get your offers in your followers’ faces!
4. Always Be Upselling
Set up pop ups that are triggered when customers add a set number of items or specific items to their cart. For example, if they add two t-shirts to their cart, have it trigger a pop up offering a third t-shirt for half off.
You can also add related products to the bottom of each of your product pages as well as follow up emails you send out to your buyers.
5. Follow Up
Speaking of follow up emails, use those suckers to get reviews, ask for referrals or show off your loyalty program. Once a customer has made a purchase from you, they’re much more likely to take additional steps in their relationship with you. Tell them how much you appreciate them and then make the ask.
About the Author
Gennifer is the Marketing Manager at ByteStand, where she lives and breathes customer service education while sipping coffee in her pajamas.
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