I’ve been creating web stores since the early days of the web, 1999 is when I first got the bug. The experience has been invaluable, even if the businesses may have not been the most profitable. In the spirit of full disclosure and the entertainment of my wife, the sites have sold unlocked cell phones, women’s shoes and clothing, and handmade leather goods. My latest foray has been in bedding and home linens.
I decided to go with Shopify because it’s easy as sin. A form or two to fill out, a couple clicks, and hurray you’re up and running. Now came the hard part. I somehow have to get 1,100 SKUs into Shopify. Variations need to be intact, descriptions included and some decent photos preferably high resolution. No problem I thought, I’ll just sit down and knock it out. Maybe a day or so of work. So I began, and roughly 10 minutes later my first product was live on my Shopify store!
My excitement was quickly curbed when I opened up Excel and ran the numbers. Ok, 10 minutes per SKU times 1,100 SKUs equals 11,000 minutes. Wow, that sounds like a lot, how many hours is that? 11,000 divided by 60, wha!!!!!!! that would be 183 hours! At 40 hours per week it would take me over one month to put in my SKUs, and that’s if I don’t get any more SKUs in and I don’t have to worry about accounting, marketing, purchasing, researching new products, or basically any other small business activity. That’s just not going to happen, there has to be be an app or two out there that will fit the bill, let me look.
I tried maybe a half dozen very well designed apps out there. They worked well, and looked great. Problem is they didn’t do what I wanted. They all were very similar and involved a huge effort of uploading or entering in your existing inventory into their app and then pushing these products to their respective marketplaces. While discounting the world class logistics engine that is Amazon FBA.
From this personal pain, and what I imagined is the pain of many FBA sellers, ByteStand was born. The goal of ByteStand is simple, click once, wait a couple minutes, let the technology do the heavy lifting, and like magic your Shopify store is populated with pictures, descriptions and variations galore. But of course the details are where the difficulties lie. How do we handle variations, variant pictures, descriptions, duplicates, used vs. new, sellable vs unsellable, which API to consume and on and on ad nauseam.
But the good news is we are almost there. So close I can see it just up ahead, my eyes might be playing tricks on me, but I swear the end is just over the next hill, maybe one more turn and we’ll be done. And instead of one month’s worth of work for our users, it will take one click and just enough time to run to the kitchen to top off your cup of coffee.
Have you ever seen a super sleek, high-end car with a pile of garbage in place of the engine? No? That’s what a website with great product photos and bad copy is like.
There are lots of ways to get more customers to your store – paid ads, media coverage, etc. But there’s one super simple method you can implement today: search engine optimization
You can have the most beautiful web design, amazing photos and the perfect business name, but if your products are shit, your business will be shit.