Several areas are currently quarantined and Amazon has temporarily halted inbound shipments for non-essential products due to COVID-19. Naturally, a lot of people are freaking out about that. But you don’t have to be one of them.
Sure, you can hyperfocus on decreasing sales and dwindling payments. Or you can shift your perspective and look at this as an opportunity to improve other important aspects of your Amazon business.
When you’re an entrepreneur, it’s easy to get behind and fail to optimize all aspects of your business. But this is your chance to get caught up and maybe learn a few things that will benefit your business in the future. Here are a few ideas.
1. Write a Bunch of Blog Posts/Social Media Posts/Email Blasts
If you find yourself sporadically posting to your blog/social media or rarely emailing your customers, this is the perfect time for you to get on top of things.
If you want to work on a blog, get your brand strategy down first. Then make sure you understand exactly who you’re writing to and what they want from you. Finally, understand the best ways to outsmart the competition and create more content faster.
With social media, you’ll first want to narrow it down to one or two platforms where your target audience hangs out. Then make sure you have clear, attainable goals. Finally, steal these 30 social media templates to get started on your content.
When it comes to emails, remember, variety is the spice of life. Make sure you’re sending sales emails (promotions, product announcements), nurture emails (brand story, product education) and engagement emails (links to blog posts, surveys, etc.). It helps if you organize them into the framework of your customer journey so that your store’s visitors get the right content at the right time.
2. Create or Review Your PPC Ads
If you’ve already got ads running, take a critical eye to them and figure out what’s working and what isn’t. Review your analytics to determine what platforms, placements, budgets and ads are getting results. Then do more of that. Always be testing.
If you’re not running ads yet, this is the perfect time to get started. Lots of people see success with Facebook ads, but there’s also Google ads, Instagram ads, Youtube ads, etc. Figure out where your target audience is looking for your products and start there.
You’ll need to decide if your goal is to increase brand awareness, engagement, traffic or actual conversions (sales). Then determine your budget, audience and placements. When you create your ads, focus on your value proposition and make sure you have a call to action. Again, never stop testing!
3. Learn Something New
If you’re not learning new things regularly, you’re falling behind. Plus, who doesn’t love learning cool stuff from the comfort of their Dorito-cheese-dusted bed?
You can easily learn about viral marketing or Google ads or blogging or how to survive a zombie apocalypse (pretty relevant right now). There are a million and one online courses, so pick on that interests you and watch it instead of watching Parks & Rec for the eighty thousandth time.
4. Enjoy Yourself
Lots of people are talking about how best to use this social distancing time. Obviously all time must be used productively, right? Ummm… no.
Listen, you are not what you do or what you get done. You are not your schedule or your accomplishments. So if you don’t write the world’s best email newsletters or complete 342 online courses during this time, that’s cool. In fact, if you don’t do anything at all, that’s totally cool.
We aren’t machines designed to produce good work as efficiently as possible. We’re humans. And even when we humans accomplish nothing at all, we are still real and valuable and worthy.
Do some stuff or don’t do some stuff. It’s up to you. And don’t let anyone (including yourself) make you feel bad if you choose to use this time to simply do nothing at all. Take care of yourself!
About the Author
Gennifer is the Marketing Manager at ByteStand, where she lives and breathes customer service education while sipping coffee in her pajamas.
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