It’s getting harder and harder to sell on Amazon. Since opening the doors to China, the Amazon marketplace has seen a massive spike in scammers and fraudsters using black hat tactics that often get legitimate sellers suspended or even banned from the platform.
Here are just a few examples of what these jerk faces have done to other sellers:
+ Bought their totally legit products, then reported them as counterfeit goods
+ Hijacked their listings and changed the images, text and even categories in order to tank the listing
+ Paid people to leave a bunch of negative reviews for their products
+ Paid people to leave a bunch of positive reviews, resulting in suspensions/bans for review manipulation
+ Bought their products, lit them on fire, then claimed the products were exploding
Why It’s Still Worth It to Sell on Amazon
It may seem like selling on Amazon’s marketplace is a bad idea now that there are so many scammers. But the platform still offers a ton of benefits:
Amazon’s fulfillment network is unrivaled
Amazon has warehouses everywhere. So no matter where your business is actually located, pretty much all of your customers will receive their orders within a few days.
Discounted shipping rates save you money
Amazon is a giant in the shipping world. They ship literally billions of packages per year. Because their shipping volume is so high, they can negotiate steep discounts with UPS, Fedex, etc.
Unlimited storage capacity for the win
Yes, Amazon charges storage fees, but they’re really inexpensive as long as your products are moving. Just don’t get hit with long-term storage fees and you’ll be good.
How to Stop Competing With Amazon Scammers
The best way to avoid the scammers is to take advantage of all those benefits while ditching the Amazon marketplace. I’m talking about multi-channel fulfillment.
Using Amazon’s multi-channel fulfillment program allows you to take advantage of their fulfillment service, inexpensive shipping and massive storage capacity. All without ever dealing with the BS that goes on in the actual selling marketplace.
It doesn’t matter if you make a sale on Shopify, eBay or some other channel, Amazon will pick, pack and ship the order for you. Multi-channel fulfillment is truly one of the best things about Amazon.
Take Advantage of Amazon Like They Take Advantage of You
Amazon is constantly tracking your sales, products, reviews, suppliers, EVERYTHING. They use that info to figure out which products are most successful. Then they steal the best suppliers, make their own Amazon Basics versions and promote their products over yours in the search results. Yes, they really do that.
Since Amazon is already taking advantage of sellers, it only makes sense to take advantage of them, too. So use Amazon for what it’s good at (fulfillment, storage, etc.) and take your sales to another platform like Shopify.
It’s super easy to automatically transfer all your product listings from Amazon to Shopify with ByteStand’s Amazon Import app. You can also have Amazon automatically fulfill your Shopify orders with the FBA Shipping app. And it’ll cost you less than $100 per month.
Obviously the challenge with a Shopify store is marketing. But there are lots of free and inexpensive ways to get your name out there, like getting media coverage, content marketing, search engine optimization and social media marketing. And if you’ve got money to invest, Facebook Ads are one of the best ways to advertise to your target your audience.
Amazon’s fulfillment service is pretty awesome. But their marketplace is going down the drain. Do yourself a favor and create your own sales channel while taking advantage of their multi-channel fulfillment program. It’s only a matter of time before it will be impossible to sell on Amazon’s marketplace without getting scammed.
About the Author
Gennifer is the Marketing Manager at ByteStand, where she lives and breathes customer service education while sipping coffee in her pajamas.
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