After reading another post in the Amazon sellers forum about another upset shop owner that did something silly and got banned from Amazon, I decided that maybe I should be expanding my brand to other venues where I had just a touch more control. I realized that Amazon can and will ban at what seems like a moments notice. So I started shopping around.
I first started with other marketplaces. Jet.com seemed interesting, a ton of money invested and ads all over tv. But I can’t just upload products and start selling, I have to use their API, and they have some sort of convoluted scheme on shipping. Not interested.
I had tried eBay before with limited success and maximum headaches. No thanks.
Same for Rakuten and Sears.com. Little traffic, a couple sales, and not much return for the headache. Nope.
Ok, well then the remaining option is to start my own website. I can do that, I’ve done it dozens of times before so let’s go in that direction, I thought. Great.
Shopify, BigCommerce, Wix, Squarespace, WordPress, and the list of two unrelated words squashed together to form an ecommerce platform continues to the horizon. Who to pick? Who has the coolest themes? Who has the easiest setup, and which is easy to use. I tried a couple, and landed on Shopify.
Step 1, done
I go over to GoDaddy and get a domain, register for a free trial on Shopify, and by my 3rd cup of coffee I’ve made some damn good progress. I feel like I could go live in a couple more hours of tweaking and switching colors around. This is fantastic.
On to the meat of the site, my products. I’m a small potato and have roughly 1,100 SKUs. Not bad.. I should be able to download from Amazon, upload to Shopify and be done! Can’t wait. I go to my Seller Central dashboard, download a couple reports and proudly think I can just upload these and I’m good to go!
I move over to Shopify, download their template, open it in Excel and smile to myself. I am a black-belt in Excel. Even Chuck Norris would bow before my skills. This shouldn’t take 30 minutes.
As I break into Shopify’s Excel template it starts to get cloudy. How do I enter variations? Images for variations? Quantity? Which quantity? SKUs go where? What price? What are these extra fields? Why isn’t my sheet uploading?
As the clock meanders towards dinner time I begin to get flustered. As usual, my project, which I thought would take a couple hours, has now taken most of the day and I have a beautiful looking Shopify theme, but not even one of my 1,100 SKUs. As the smell of chicken corn chowder comes wafting up to my office, and my family starts calling me for supper, I need to put this down for a bit. But I’ll be back…
There are tons of Shopify themes, but many of them weren’t built for large catalogs. When you have a massive inventory, you need to be able to feature multiple collections and keep things organized.read more
It’s intimidating to think about moving from Amazon to Shopify – products, payments, domains, order fulfillment, ALL THE THINGS! But you can have your store up and running in an afternoon.read more
Most ecommerce businesses fail because they can’t get enough traffic to their stores. They focus on having the coolest products, forgetting the most important part – the buyers!read more